The Scholar of Business

As a business owner, have you ever:

- Signed a contract or document you hadn’t fully read or understood?
- Had difficulty collecting money from customers or clients?
- Wanted to have a resource for ANY business or legal question?
- Wanted to have access to tax questions that save you money and in the long run increase your revenue.

If you’ve experienced any of these or other business situations, we may be able to help. Protect and grow your business. As your business consultant here are some things you can do on your own or if you don’t have the time being a business owner then, outsource the research to college students who are not being hired by any companies so quickly now days.

The reasoning for outsourcing some jobs, because it can save you a lot of money, when it comes to paying for medical benefits, taxes, all insurances, and man hours. When you outsource your billing or collections, your staff wouldn’t be the one making the calls to collect on money that is owed to you, they can do what you hired them to do without the extra stress on your employee, who later ends up missing work, because their getting sick now. Don’t do that to them just give it to someone else to do, because the fee you pay for their services cost less than two months gross salary(ex.12.50/hr) with benefits. So there you save yourself 5 figures a year there.

Next, leasing office space where you are already leasing or own will increase your revenue also. Have you every thought about buying a home and using the bedrooms as offices to rent out or you use yourself and get the double tax credit on it. Saves you on insurance, it’s just a suggestion.

CPAs and tax professionals often struggle with how to develop an online marketing campaign. Any accountant advertising strategy will involve optimizing your website and any other media campaigns. Once you have determined your relevant keywords, you need to determine proper keyword placement.

Search engines are the ones that associate a relevant keyword with a webpage. Normally this begins with an examination of coding at the top of the page or the header tag. Make sure that your keywords are included in the title tags, keyword tags and the webpage description. The title of the webpage will show at the top of the web browser, while the description often shows up in the relevant search results. These are normally called meta tags.

Make sure that you don’t clutter up the webpage coding and ensure that the title and descriptions are brief and coherent. The description and title of the page should support each other and be consistent with the page’s content.

The next step is to ensure that your keywords appear often in the text on the page. They should also appear on other aspects of the page content including the descriptive alt tags that support any images and in the headings and subheadings at the top of the page. When it comes to accountant advertising, professionals may differ on the quantity of keyword usage on the page. But at the end of the day, the key is to ensure that your content is reader friendly. If visitors enjoy browsing your site then the search engines will enjoy it as well. Accountant advertising and keyword research should not be as difficult as you may think.

As a farmer you are like a small business professional. You need to sell your agricultural products – crops, soil, livestock, cattle, cows, pigs, dairy, farm machinery and equipment. You need agriculture leads so that you can sell and make a living.

The good news is that it is quite easy to generate agriculture leads via the internet. The number of farms that have their own website is still relatively quite low. If you create a website for your farm you would be a technological leader in the industry. You could get the majority of web searchers that are looking for your products.

Not only could you receive organic search visitors to your site but to receive more sales leads, you could advertise in the sponsored results of search engines. The way it works is that you purchase whatever keywords you want (for example, beef, pork, wheat, cattle, crops, soil, farm equipment, farm machinery) and whenever someone searches those keywords and clicks on your link they are taken to your website and you receive the agriculture leads.

You can hire a website designer to create a professional looking website these days for under $100. To purchase ads on internet search engines is so easy that you can do it yourself (DIY). All the main search engines allow you to purchase ads, including Google, Yahoo, MSN, and Ask.com. And, it is so inexpensive that it would cost you a mere pennies each time someone clicks on your ad.

As a farmer you are like a small business professional. You need to sell your agricultural products – crops, soil, livestock, cattle, cows, pigs, dairy, farm machinery and equipment. You need agriculture leads so that you can sell and make a living.

The Law of Large Numbers implies that the more times you play a game, the more likely it is that your net gain, divided by the total amount you have bet, will be close to the game’s expected value. In other words, if a game can be repeated many times, good luck and bad luck tends to wash out. Can this be done with the decisions of technology in the gaming operations? Or running the business?

What happens, though, if the game isn’t going to be repeated over and over? What if the game – purchasing technology, for instance – is played only once or just a few times? That’s when risk aversion comes into play.

Being “risk averse” means that you are willing to pay money to avoid playing a risky game, even when the expected value of the game might be in your favor. Let’s consider the “risk” of investing in technology. Why do a few casino operators are willing to take the option that the other operators are not willing to take with technology? Why don’t some casinos purchase technology unless there are 20 other casinos that have done it, even though those that are leveraging technology are doing well in this current economic slump?

As I visit with both commercial and Native American casino operators, I encounter many who are not willing to calculate the rate of return or use a return on investment (ROI) calculator to justify investing in technology. I can prove on paper how such an investment would result in efficiency gains, lower labor costs and better visibility into casino operations. But, many are uncomfortable with the risk of investing in technology simply because it is a change or because they would be the first on the block to do so.